Let's Play the "What if" Game
Just wondering... If you were a corporate CEO, would you let your biggest competitors know your annual plans? I mean, wouldn't that be fair ? If you were competing in a baking contest, would you give your rivals your great-grandmother's secret recipe? After all, aren't you nice ? If you were with the health department, would you publish your surprise inspection dates so that all the cafes on your list had a fair chance to get ready? If you invented a new drink at Starbucks that was sure to double national sales, you'd give Caribou a heads up on the big new campaign so they could get ready, right? If you were an NFL coach for the number two team, you'd let the coach for the number one team have access to your play books and training videos, right? After all we want to demonstrate equal footing , don't we? Oh. Wait. You're saying "NO" to all of the above, right? I know I am. Then help me with this one, please. Tell me why it is supp...